Core CapabilitiesApproach, Services, In Practice

OUR APPROACH

How We Work

We partner with company leaders, business owners and singularly-talented artists to bring new ideas to life.

Enterprise clients engage our team to solve key issues in design and technology, working alongside leadership establish high-level vision and concepts through to tangible output and systems.

For artists, we create objects and experiences that resonate with their audiences, from limited edition vinyl pressings to art books, printed matter and merch.

CAPABILITIES

Services

We shape each project along lines of design, technology, and strategy in the service of expression and functionality. We uncover needs and draw on a wide range of disciplines, assembling the right team and tailoring skillsets to each project.

Creative Direction

Working alongside our clients to establish concepts and vision, throughlines and perspectives that proliferate into visual identities, campaigns, brand voice and tone, industry differentiators and more.

  • Vision and Concept

  • Brand Identity

  • Brand Strategy

  • Art Direction

  • Deck Building

Design

Hands-on execution, bringing ideas to life from logotypes and social systems to posters, books and beyond.

  • Social Media Templates

  • Identity and Type Systems

  • Brand Guide Creation

  • Brand Asset Delivery

  • Printed Matter

  • Design Team Training

Technical Direction

Design-led technical craft, engineering rigor is applied to creative ideas before a single line of code is written, allowing us to plan, prototype and build essential digital experiences.

  • Tech Consultation

  • Product Development

  • CMS Integration

  • MVP Development

  • Architecture Design

  • Software & Platform Selection

  • DevOps

  • SEO & Analytics

  • Retained Services

Web Development

Our developers build websites and apps with exacting fidelity, designed for pleasing and intuitive user experiences. We combine time-tested web standards with new technologies to ensure smooth performance, long site lifespans and easy ongoing maintenance.

  • React

  • Next.js

  • Node.js

  • Typescript

  • Sanity

  • Contentful

  • Prismic

  • Shopify

  • Maintenance & Support

Photography

From the planning, production and direction of photoshoots, to capturing the frames ourselves, we generate distinctive, beauty-led imagery from within projects that help to describe fuller, deeper identities.

  • Pre-Production

  • Multi-Touchpoint Shot Listing

  • Film & Digital

  • On-Location

  • In-Studio

  • Post-Processing

  • Asset Generation

Transformation

We’ve helped our partners raise millions of dollars in venture capital, pivot in moments of change, reimagine their offerings and build new businesses from the ground up.

  • Repositioning

  • Naming

  • Audience Definition

  • Category Definition

  • Strategy

  • Pitch Deck Creation

  • Fundraising

IN PRACTICE

Outcomes, Output

From one-off capsule projects to ongoing retainer relationships, case studies show the craft and consideration that goes into every project, regardless of the shape it takes:

image from case study

ÉDITIONS

Website, Identity, Books, Design

Custom eCommerce platform and brand identity for ÉDITIONS, our studio’s bookstore and independent publishing imprint. Coming first to the web, Éditions will launch in 2023, with future in-person retail experiences to follow in New York and beyond.

See Case Study →